Nani Haveli is a forward-thinking ethnic jewelry brand that works with craftsmen in Gujarat to manufacture unique handmade pieces of sterling silver jewelry using traditional embroidery techniques, and packaged in a box made from natural materials crafted in the lippan kaam sculpting tradition of Kutch. The product line supports the artisans as well as the grassroot level mental health work of the founder.

To showcase such an exquisite craft item, we had to make a completely custom storefront working with the design guidance of the founder. The result is a performant and aesthetically slick Shopify store that puts the product front and center